sandr093

So during Thursday's seminar we were set some rather interesting tasks, we were put into groups and had to film an exterior and interior shot that screamed metaphor, which in practice helped us think about composition, we had to film a classic three point lighting scene to develop understanding of light and finally an interview on the move. I enjoyed this session and hope for more like them, If it was up to me my university course would be nothing but these 'down to earth' sort of practical sessions, I learnt much more about the cameras, lighting and composition in this session than in the first month of lectures combined, very useful. I brought home the raw footage from the session and basically took the opportunity to have a mess around and test out my new Quadcore I7 desktop rendering speeds, Its not at all serious but I had some immature fun editing it.

So since last weeks feedback session I have descided to narrow my ideas down and focus on the intrinsic message I wish to portray, I have descided to develop the concept of food education as this is the treatment that got the majority approval at show & tell. In a nutshell my advert is aimed at: Educating and getting people interested in the ingredients found in their food, urging them to question the standard and quality of certain ingredients and ultimately influence them to find out how they can eat healthier. I will visually represent this via a cooking show, this is explored in the storyboards below:

Well the first show and tell session today was enlightening to say the least, It pretty much confirmed my self-doubts that my ideas were too unstructured, that they required clearer plot and core purpose. My original gust concept was to try and promote traditional values when it came to food, such as knowing where your ingredients are sourced and taking the time to cook your meal with pride, but at the same time I didn't necessarily want it to be just about healthy eating. I was originally going to show this via a transition of people buying from organic butchers and greengrocers to people ordering fast food, but came to the conclusion that it was neither innovative nor memorable enough. So my ideas pretty much spiralled from there, from cooking shows and interviewing children to spoofs, although these new ideas were fresher and more controversial they didn't hold the original concept of promoting traditional values when it cam...

TREATMENT #1 M & S STYLE SPOOF TREATMENT #2 GUSTO COOKING SHOW TREATMENT #3 EDUCATIONAL INTERVIEW