sandr093

I have chosen to examine the Sainsburys.co.uk website The type of brand this company represents is a ‘personality brand’ they have set of human characteristics associated with the brand. They link personality traits and emotions to themselves to determine what their consumer outcome is. This is done by targeting gender, age, class, race and moral values of the consumer through icons and celebrity’s In particular Sainsbury’s use their image of Jamie Oliver to define their brand, his uninitiated look,  middle class status, views on healthier food for children and being a family oriented man all reflects on the brand image of Sainsbury’s. This makes them distinctive from other rival companies as they have someone who is constantly in the media spotlight, campaigning for a better way of life, which serves as a powerful relationship devise between the company and the public, which other rivals just don’t have. 3 Example elements:

My first task to kick-start the context one: assignment two: visual essay module was by watching the film eXistenZ (1999) , what can only be described as an acid trip where reality is messed with extremely. We weren't asked to write a review but explain how certain threshold concepts are visible through narrative, interactivity and convergence. Firstly the narrative of the film is full of examples of transformative information, where the understanding of the subject matter is shifted to a different perspective. For example the film deals with the question of reality on multiple levels, we begin to realise as the narrative progresses that eXistenZ is more than just a game, It's a battle between realism and virtual reality. D'Arcy begins to feel that the real world is a mere fantasy and suggests living out his entire life in the game, this shifts the audiences perception of reality, we begin to realise that the pursuit of living out a fantasy's is a way of blurring out re...

For are lecture last Tuesday we were asked to read the C.R.A.P lecture, CRAP is a design for layout of screen space, including text, graphics and illustrations. First of we have contrast, which can be presented in many different ways, for example: Large text with small text, a cool colour with a warm colour, a thin line with a thick line --------------------------- -------------- and many more. Secondly repetition, the idea of repeated interesting design aspects to push the customer to read on. Alignment, the idea that everything should be connected to something else, nothing is randomly positioned on the page. Finally proximity, the idea that everything should show a relationship to each other. For our task we had to bring a bad design layout from home into the lecture and swap with fellow students to identify the design flaws and how we would improve them, we were given the DVD cover to Forrest Gump, although me and my group felt that this design has little flaws, we did find a ...

 NEXI - Robot with facial expressions  A new invention by  MIT Media lab is a new robot that is able to show various facial expressions such as 'slanting its eyebrows in anger', or 'raise them in surprise', and shows a wide assortment of facial expressions while communicating with people. This particular new technology piques my interest as I believe the evolution of robots could change our world extremely, we already live in age where technology aids our everyday lives , the possibility of improving human/robot teamwork in the future will open up many possibilities and controversies. The robots we have at the moment are great for perfectly completing tasks on the production line and can accurately design anything we want them to, but what interests me is when it gets to the point where robots function in the domestic environment, helping us put dishes in the dishwasher and cooking meals for us. Anyway this new invention tells me that were getting closer and closer ...

This is my presentation for my design process rounded up into one minute. At no point could you indicate to your specific area of work or product, so you have a generalized view of the design process. Let the video do the talking for itself. I also understand that our second assignment in context one will be a visual essay, apparently this style of work is good preparation for that. Tricking me into subconsciously learning an assignment I haven't even been set yet, those NTU staff are smart for sure. Inspiration Brainstorming Analysis Synthesis Planning Research Finalised Ideas Development Evalution Approval and Launch Samuel Dobson 

While analysing the design processes which I implemented, I will be specifically looking at the music video I created in A level Media Studies: CSS – THIS MONTH DAY TEN, where we had to create a video for a song that didn’t already exist. As this was a group task it was difficult to come up with ideas that everyone agreed upon and other times it was just difficult to get those ideas out of my head and into something others could visualise. This leads me to my first design process which was inspiration. We all decided to note down any visual styles of existing work that we enjoyed and could see potential in, this varied from adverts that were on TV at the moment, to old Clint Eastwood films. We then listed any artists we enjoyed and came to a mutual decision on the song and artist, one we would all be passionate working with. The main inspiration for our video was the CSS – Alcohol video, which has arts and crafts made characters and environments, all being animated with sticks and sto...